Keith is one of South Africa's leading and best known direct marketers, having been
active in the field since the early eighties. Does that make him an old fuddy duddy
... not at all. He is just as active today as he was more than 25 years ago. He
still retains an appetite and passion for direct marketing which is apparent from
every page of this book. Whilst you may not agree with everything he writes, his
views are always refreshing and challenging based on his almost encyclopaedic knowledge
and day to day experience.
For any comments or questions for the author
"My Way" is published by InterDirect Network, the largest network of independant
direct marketing agencies in the world.