Keith is one of South Africa's leading and best known direct marketers, having been active in the field since the early eighties. Does that make him an old fuddy duddy ... not at all. He is just as active today as he was more than 25 years ago. He still retains an appetite and passion for direct marketing which is apparent from every page of this book. Whilst you may not agree with everything he writes, his views are always refreshing and challenging based on his almost encyclopaedic knowledge and day to day experience.

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"My Way" is published by InterDirect Network, the largest network of independant direct marketing agencies in the world.